成功案例

1987年，文津街孙氏文玩合作社正式开张，怀揣着让中国文玩走出北京，走向全国的梦想，孙氏文玩第三代传人孙文以赤子之心行稻农耕耘的制作理念，重塑了赤稻品牌。四十多年来，赤稻坚守纯手工的制作工艺，以“八大工艺”和“六大手法”奠定了赤稻柏香籽的“品质横尺”。纯手工，无机械，这是赤稻致以消费者最大的尊重，也是对中国文玩文化的初心传承。

“柏香籽手作专家”，作为最宝贵最沉重的品牌资产，其定位自然而然的被发现。用时间传承下的信任招牌，借力中国文玩文化重塑赤稻品牌。

In 1987, the Sun's Wenwan Cooperative on Wenjin Street officially opened. With the dream of letting Chinese Wenwan go out of Beijing and go to the whole country, Sun Wen, the third-generation descendant of Sun's Wenwan, has the production concept of rice farming with a pure heart. Rebranding of the Equator brand. For more than 40 years, Equator has adhered to the pure hand-made craftsmanship, and has established the "quality horizontal ruler" of Equatorial cypress seeds with "eight techniques" and "six techniques". Pure handwork, no machinery, this is the greatest respect from Equator to consumers, and it is also the original intention to inherit Chinese culture.

As the most valuable and heaviest brand asset, "Baixiang Seed Handmade Expert", its positioning was naturally discovered. Use the trust sign handed down by time to establish the equator "past, present, future". Positioned as an expert in cypress seeds handmade, leveraging on Chinese culture to reshape the red rice brand.